Getting Started as a Seller
From zero to earning in under 10 minutes. This guide walks you through everything: setting up your seller account, creating your first listing, and getting paid.
What You Need to Start
Step-by-Step Setup Guide
- 1
Create Your Seller Account
Head to the Seller Dashboard and click "Become a Seller." This initiates the Stripe Connect onboarding process.
What Stripe Connect Does:
- Handles all payment processing securely
- Manages tax compliance in 40+ countries
- Deposits earnings directly to your bank
- Provides fraud protection and disputes
- 2
Complete Verification
Stripe requires identity verification to prevent fraud and comply with financial regulations. This is a one-time process.
Individual Sellers- • Government-issued ID
- • Address verification
- • Bank account details
Business Sellers- • Business registration docs
- • EIN or equivalent
- • Business bank account
- 3
Create Your First Listing
Once verified, you can create listings. Choose your product type and fill in the details that help buyers find and trust your work.
What Makes a Great Listing:
Clear Title
Describe what it does, not how clever it is. "Slack to HubSpot Lead Sync" beats "Ultimate Integration Suite v2."
Detailed Description
Cover what it does, who it's for, what tools it connects, and any configuration needed. Bullet points work great.
Screenshots or Demo
Show the workflow canvas, configuration panels, or a short video of it running. Visual proof converts.
Setup Documentation
Step-by-step instructions for importing and configuring. Less support requests = happier customers = better reviews.
- 4
Submit for Review
All listings go through quality review before publishing. This protects buyers and maintains marketplace quality.
What We Check:
- Product works as described
- No malicious code or security issues
- Documentation is adequate
- Pricing is appropriate for the value provided
Timeline: Most reviews complete within 24-48 hours. Complex submissions may take longer.
- 5
Go Live & Start Earning
Once approved, your listing is live on the marketplace. Buyers can discover it through search, categories, and recommendations.
How You Get Paid
- • 90% of each sale goes to you
- • Payouts are processed on a rolling basis
- • Money arrives in your bank in ~2 business days
- • No minimum threshold — get paid from your first sale
How to Price Your Products
Pricing is tricky. Too low and you leave money on the table. Too high and nobody buys. Here's what we've seen work:
Simple templates, single-purpose automations
Examples: Email notification flow, basic CRM sync, simple scheduler
Multi-step templates, integrations with popular tools
Examples: Lead scoring workflow, invoice automation, multi-channel notification
Complex templates, plugins, specialized solutions
Examples: Full CRM integration suite, custom API plugins, industry-specific workflows
MCP servers, enterprise-grade solutions
Examples: AI integration servers, complete business process automations
Pro Tip: Start with Free
Many successful sellers offer one free template to build reputation and reviews. Buyers who like your free work often come back for paid products. Think of it as a marketing investment.
Quick Checklist
- Create account or sign in
- Navigate to Seller Dashboard
- Start Stripe Connect onboarding
- Complete identity verification
- Add bank account for payouts
- Choose product type (Template, Plugin, MCP)
- Write compelling title (50 chars max)
- Write detailed description (benefits, use cases)
- Upload screenshots or demo video
- Set pricing ($5 minimum for paid items)
- Add setup documentation
- Test your product works correctly
- Ensure documentation is complete
- Submit for review
- Respond to any reviewer feedback
- Product goes live upon approval
Ready to Start?
Set up your seller account and publish your first listing. The whole process takes about 10 minutes.